Briscoe Group Limited, together with its subsidiaries, retails homeware and sporting goods in New Zealand. The company operates in two segments, Homeware and Sporting Goods. It operates 46 stores under the Briscoes Homeware brand; 40 stores under the Rebel Sport brand; and 1 store under the Living & Giving brand, as well as sells its products online. The company was founded in 1781 and is headquartered in Auckland, New Zealand. Briscoe Group Limited is a subsidiary of JB Were (NZ) Nominees Limited.
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Briscoe Group plans to implement AI-driven real-time replenishment to achieve a 20% reduction in store stock. This strategic move aims to improve inventory management and operational efficiency.
